ABOUT

With the team at Compadre, I concepted and created fresh new takes on The Tennis Channel's brand identity and logo animation. The concepts I focused on were Passion, Depth, Tech, and Live - 4 out of the 8 core themes that The Tennis Channel brand builds itself on. They knew their brand is the home of tennis in the hearts of players and fans, but they wanted to explore why. Was it the energy felt starting up the app, the consistency and respect for live tennis, the access to a vast collection of past matches, or the precision of their statistics and analyses? Compadre's design team and I wanted to figure that out.

TYPE

Brand System

MY ROLE

Animator, Designer